As summer adventuring approaches Toyota is making it easier
Toyota and Yakima Products have announced a new customer-centric partnership that allows Toyota buyers to also buy their favorite Yakima outdoor gear from the dealer at the same time.
Toyota customers can now purchase Yakima’s vehicle racks, bike, ski and boat mounts, cargo boxes, and other cargo management accessories directly from participating Toyota dealers nationwide.
In addition to the added convenience of an easy, one-stop shop for a full range of Yakima products when consumers purchase their Toyota vehicle, they can also wrap their Yakima purchase into the new vehicle financing.
“Toyota customers have long been adventurous with active lifestyles, which makes them the perfect fit for Yakima products,” said Paul Holdridge, vice president of guest experience and retention for Toyota. “This partnership expands the locations our customers can purchase and install Yakima products, while providing them the opportunity to further personalize their vehicle purchase within our dealerships.”
According to SEMA, nine out of 10 consumers purchase accessories for their vehicles; with six out of 10 spending at least $1,500 on accessories. Additionally, the majority will buy accessories within the first 90 days of purchasing their vehicle and most would prefer to buy accessories at the dealership—yet fewer than five percent do, due to lack of availability. This new, integrated sales experience enables both Toyota and Yakima to meet that consumer need.
Learn more about the current line up of Toyota vehicles by visiting: https://www.toyota.com/
Yakima Products, Inc. designs and manufactures top-quality racks and carriers that can transport any lifestyle.
“Yakima and Toyota have been great partners since 2016, and we’re thrilled to elevate that relationship with our new accessories partnership,” said Ryan Martin, CEO of Yakima. “At Yakima, we believe in connecting people, their friends, family and all their favorite gear to their desired destination or activity. Integrating Yakima products into the Toyota purchasing process is a natural step, making it simpler than ever for people to maximize their lifestyle with their Toyota.”