BMW to test vehicle by subscription access concept starting this month
BMW Financial Services in the U.S. announced today the debut of Access by BMW, a new vehicle subscription service pilot that will provide members with unlimited access to a diverse fleet of BMW vehicles through a single monthly subscription
To clarify, you can still buy a new specific BMW or lease a particular BMW like you always have or – now in Nashville – you can buy a monthly “subscription” that gets you a different BMW of your choice as often as you want across the month.
The Access by BMW pilot program begins in Nashville, TN on April 4 with local BMW dealers facilitating the program and responsible for vehicle deliveries and maintenance. A sign-up process is required and can be accessed by downloading the official Access by BMW app or visit www.AccessbyBMW.com
Members of Access by BMW will have the ability to request a vehicle based on their planned usage or activity through a mobile app that will be available for both iOS and Android). Once a vehicle has been requested, a BMW concierge will personally deliver the vehicle most closely matching the member’s needs to their location at the desired time. Vehicles arrive fully fueled and freshly detailed with personal preferences already pre-set. There is no limit to how often members can switch vehicles within a given month.
“As customers continue to explore the growing mobility market, service-related offerings are becoming more in demand. With Access by BMW, our members will enjoy the freedom of personal mobility with access across a broad range of our highly emotional vehicles” said Ian Smith, CEO of BMW Group Financial Services USA and Region Americas. “Subscription-based services are of emerging interest for our customers, and we’re excited to be offering a mobility service to meet their individual and evolving needs.”
In the pilot phase, Access by BMW memberships will be offered in two tiers ranging from $2,000 – $3,700 per month, inclusive of vehicle maintenance, insurance and BMW Roadside Assistance. Additional tiers allowing even greater access to a broader range of BMW vehicles will be added as the program expands.
The two initial tiers are:
• A “Legend” tier will include a selection of BMW sedans, coupes and convertibles, as well as BMW Sports Activity Vehicles such as: The BMW 4 Series (coupe and convertible), BMW 5 Series and plug-in hybrid BMW 530e iPerformance, the BMW X5 Sports Activity Vehicle, plug-in hybrid BMW X5 xDrive40e iPerformance Sports Activity Vehicle, and the BMW M2.
• A “M” tier will add more excitement and performance for members. It will consist of BMW’s most powerful and highest-performing models such as: BMW M4 convertible, the all-new M5, BMW M6 convertible and the BMW X5M and BMW X6M Sports Activity Vehicles.
“A pilot program is a great opportunity for us to learn. In the future, the nationwide network of BMW dealers will be integral to the success of Access by BMW,” said Smith. “We will depend heavily on their close collaboration to continue to meet and exceed consumer expectations, and to ensure the sustainable development of this new business model.”
To explore the full lineup of BMW vehicles, visit: https://www.bmwusa.com/