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Dodge purchase incentives – 500 million horsepower and counting

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2019 Dodge Charger Hellcat Octane Edition

 

Horsepower is more than just performance at Dodge.  It is also the currency multiplier for a wildly successful consumer purchase incentive program.

Dodge brand, offering the ‘baddest’ muscle cars and SUV’s available in America, continues their ‘Dodge Power Dollars’ incentive program through the end of the year.

Launched in August of this year, the unique program was designed to make the Dodge unrivaled horsepower performance more attainable than ever before in Challenger, Charger and Durango.

The Dodge Power Dollars program offers a $10 per horsepower cash allowance on any 2019 Dodge Challenger, Dodge Charger of Dodge Durango ordered from the factory or purchased from dealer inventory.  It applies to factory orders placed through October 23 (now expired) or to vehicles purchased from dealer inventory through January 2, 2020.

Performance / Horsepower Incentive

Dodge brand is all about performance and performance begins with their unchallenged horsepower. Measuring sales using a horsepower metric is a bit unusual but absolutely dead on when it comes to the Dodge Challenger, Charger and Durango. 

Simply, when Dodge performance vehicle are more often referred to by words like Hellcat, Hellcat Redeye, Scat Pack, SRT and R/T – that denote horsepower – then Dodge understood horsepower to be the currency multiplier that motivates the buyer. As we said – dead on.

Referencing the horsepower driven incentive metric, Dodge launched the program noting they had delivered over 485 million horsepower of Challenger, Charger and Durango vehicles to customers since the reintroduction of the Challenger and Charger models.

The original goal for the Dodge Power Dollars program was to exceed 500 million horsepower by end of 2019. Dodge customer response exceeded expectations.  As the factory order portion of the program ended in October, Dodge announced that they had ‘blown’ through the 500 million horsepower goal two months ahead of plan.

“Dodge Power Dollars has more than exceeded our expectations, giving a huge boost to Dodge performance across the country and helping us reach our goal of putting a half billion horsepower into the hands of our loyal enthusiast by the end of the year,” said Tim Kuniskis, Global Head of Alfa Romeo and Head of Passenger Cars – Dodge, SRT, Chrysler and FIAT, FCA – North America. “These Dodge muscle cars are attracting a new generation of shoppers who are drawn to the performance, attitude and personality of the Dodge brand – a brand that continues to differentiate itself within the car segment. This is the golden age of muscle cars.”

Multiple Choices Available

If the Dodge big muscle horsepower is not your choice and you want a Challenger, Charger or Durango – you can still take advantage of the Dodge Power Dollars program.

The charts below show that this program applies to all trim levels and engine (horsepower) choices in each model’s line.  For example, the 2019 Durango SXT (MSRP $30,445) powered by a 293 horsepower V6 will have a cash allowance of $2,930.

For additional details and best selection, see your local dealer right away.

Remember to, not only check inventory on the lot, but also vehicles in transit or ordered, but not yet shipped, from the factory. 

Dodge Power Dollars by Model/Trim Level Horsepower

 

Challenger

Model

Horsepower

Cash allowance

Hellcat Redeye

797

$7,970

Hellcat

717

$7,170

R/T Scat Pack

485

$4,850

R/T

375

$3,750

GT AWD

305

$3,050

GT

305

$3,050

SXT AWD

305

$3,050

SXT

305

$3,050

 

Charger

Model

Horsepower

Cash allowance

Hellcat

707

$7,070

Scat Pack

485

$4,850

R/T

370

$3,700

GT

300

$3,000

SXT AWD

300

$3,000

SXT

292

$2,920

 

Durango

Model

Horsepower

Cash allowance

SRT

475

$4,750

R/T

360

$3,600

Citadel

295

$2,950

GT

295

$2,950

SXT

293

$2,930

2020 Dodge / SRT

For more than 100 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Their influence continues today as Dodge proudly offers a complete lineup of performance vehicles that stand out in their own segments.

For 2020, Dodge literally expands its high-performance Charger model lineup, adding a Widebody exterior to America’s only four-door muscle car. The 2020 Dodge Charger SRT Hellcat maintains its reign as the most powerful and fastest mass-produced sedan in the world. 

The 2020 Dodge lineup also features the Dodge Challenger SRT Hellcat Redeye, Dodge Challenger SRT Hellcat, Challenger R/T Scat Pack Widebody and Challenger R/T Scat Pack 1320.

Lastly 2020 Dodge Durango SRT, the fastest, most powerful and most capable American three-row SUV, completes the brand’s performance lineup. 

Learn more about the Dodge Charger, Challenger and Durango lineups here:

Charger:       https://www.dodge.com/charger.html

Challenger:   https://www.dodge.com/challenger.html

Durango:      https://www.dodge.com/durango.html

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