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Ram 2018 Harvest Edition Trucks debut this fall
A new line of specialized Ram Harvest Edition trucks for 2018 were unveiled this week at the Farm Progress Show in Decatur, Illinois. The new model is designed specifically for America’s farm families. As the industry’s first agricultural market-specific truck – the Ram Harvest Edition is visually distinguished by two new colors: Case IH Red and New Holland Blue.
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Trucks of all sizes and types are the lifeblood of America’s farms and ranches. Ram Truck has longstanding relationships with, and supporting, the activities of farmers across the country including the likes of Case IH and New Holland farm equipment manufacturers, National FFA Organization members, Farmers in America farm owners and Dairy Farmers of America members.
“The Ram Harvest Edition marks the first time that Ram dealers will be able to stock trucks that exactly match the colors of two of the most popular lines of farm equipment in the nation,” said Mike Manley, Head of Jeep & Ram Brands – FCA Global. “Farmers have been asking for these colors, and Ram is proud to be the first in the industry to be able to offer them. The Ram Harvest Edition truck will allow farm families to get their work done while proudly showing their agricultural brand loyalty.”
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The 2018 Ram Harvest Edition will be available across the Ram 1500, 2500 and 3500 lineup, in all four-door Quad, Crew and Mega Cab configurations, all box lengths and all powertrains, including 5.7-liter HEMI® V-8, 6.4-liter HEMI V-8 and 6.7-liter Cummins Turbo Diesel.
According to Ram, Harvest Edition trucks are loaded with features that are designed to work on the farm. Among them, a ride-height increase of one inch and aggressive on/off-road tires on Ram 1500 Harvest Edition trucks are designed to help owners comfortably and confidently navigate rough farm roads and pastures.
Also included in the farm-life essentials are black tubular side steps, a durable spray-in bedliner, fold-out bumper step and mud flaps, rubber floor mats, skid plates and tow hooks (4×4) and heated seats. The Ram Heavy Duty models also come with on/off-road tires and add a cargo-view camera.
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Today’s farmers are extremely tech savvy so the Harvest Edition comes standard with an 8.4-inch Uconnect 4C touchscreen radio with navigation, 4G Wifi, Apple Car Play and Android Auto, which gives farmders seamless connectivity, fingertip access to smartphone map mirroring, and up-to-the minute weather maps and forecasts customizable to any location in the nation.
The Harvest Edition features a premium exterior appearance packed with bright highlights, including a chrome “Wave Mesh” luxury cross-hair grille, bright front and rear bumpers, 17-inch chrome wheels (1500 models, 18-inch polished aluminum on Heavy Duty models), chrome mirrors, chrome door handles and chrome-tipped dual exhausts (V-8 1500 models).
The Harvest package also includes body-color (or Bright Silver) wheel flares and upper facia (1500).
In addition to Case Red and New Holland Blue, Harvest Edition Ram trucks are also available in Bright White and Brilliant Black. Monotone and two-tone with Bright Silver color schemes are available.
Ram 1500 Harvest Edition MSRP starts at $39,910, plus $1,395 destination charge. Ram Heavy Duty models start at $46,235. They go on sale in the third quarter of 2017.
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Ram Certified Agricultural Dealership Program
Farming continues to be a part of the foundation on which Ram’s success is built. Ram stands by its commitment to the farm community, supporting the future of farming and the development of the next generation of farmers and future leaders in agriculture.
A key element in their commitment to agriculture, is the Ram Certified Agriculture Dealership program where Ram provides various affiliate reward programs that support American agricultural customers including: Case IH and New Holland equipment purchasers, National FFA Organization members, Farmers in America farm owners and Dairy Farmers of America members.
The Ram Certified Agriculture Dealership program (RCAD), enables Ram Truck to extend its commitment to the local agricultural community by equipping Ram Truck dealers to properly serve local farmers and ranchers.
RCAD educates dealership staff and requires that they complete a competency-based grassroots training curriculum which is dedicated to helping Ram truck dealers gain a greater awareness and address the needs of the farming and ranching communities. Trained staff at Certified Agricultural Dealerships are then able to assist farmers and ranchers get the right Ram light-duty, heavy-duty and commercial trucks for their needs plus help them take advantage of incentives and bonus offers.
For example, with the purchase of every new Ram truck – the Certified Ag Dealers offer a farm-specific package worth more than $5,300 that includes a discount on Crop Copter Ag Drone products, a voucher toward AgroLiquid Crop Nutrition and a subscription to Agrible’s Grower Bundle.
To become a Ram Certified Agricultural Dealer, participating dealers are required to select at least three team members (one each from the parts department, service department and sales) to successfully complete the lengthy agriculture literacy curriculum to ensure the program is properly adopted across the dealership. The first RCAD dealers were certified in early 2016 and now number nearly 200.
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