Home News All-new 2019 Ram 1500 Lone Star Launches at Dallas Auto Show

All-new 2019 Ram 1500 Lone Star Launches at Dallas Auto Show

Latest iteration of special Texas featured Ram 1500 revealed at Dallas Auto Show

Ram Trucks scored first at the Dallas Auto Show this week as they unveiled the 2019 Ram 1500 Lone Star edition — the all-new version of the original “Texas Truck”.  Aimed right at the heart of America’s truck country, the Ram 1500 Lone Star is the brand’s top-selling truck in Texas and offers buyers a no-compromise balance of strength, capability, technology and comfort.

2019 Ram 1500 Lone Star

“The hard-working appeal of the Ram Lone Star has made it a favorite among Texas truck buyers,” said Mike Manley, Head of Ram Brand. “Trucks are an important part of Texas life, and Ram trucks are proven to last. Ram’s long-lasting reliability has helped the Ram 1500 cement the highest owner loyalty of any half-ton pickup.”

2019 Ram 1500 Lone Star

Standard 2019 Ram 1500 Lone Star equipment includes bright front and rear bumpers, chrome door handle centers, a bright grille surround with billet inserts, 18-inch aluminum wheels, fog lamps, 60/40 split rear bench seat and leather-wrapped steering wheel with audio controls.

In addition, monochromatic “Sport” (on display at the Auto Show) and “Black” appearance packages are offered, creating a broad mix of interior and exterior themes for the new 2019 Ram 1500 Lone Star model.

2019 Ram 1500 Lone Star

The 2019 Ram 1500 interior is completely redesigned, using all-new features, technology and premium materials to make it the class leader in quality, comfort and durability. Four interior trim levels, and a choice of six-passenger bench front or optional five-passenger bucket seats, are offered on the Lone Star.

2019 Ram 1500 Lone Star

There are several option packages available with the Lone Star to give buyers several choices of function-specific enhancements. They include a Bed Utility Group, a 4×4 Off-road Group, a Protection Group, Trailer Tow Mirrors and Brake Group, Max Towing Package and Premium Lighting Group.

Additional options further allow Texas buyers to personalize their Ram 1500 Lone Star to meet their hard-working needs. Those options include a class-exclusive Active Level Air Suspension, electric-locking rear axle, Blind-spot Monitoring and 20-inch aluminum wheels.

Available only in Texas, 2019 Ram 1500 Lone Star models are distinguished by unique “Lone Star” tailgate and interior badges.

2019 Ram 1500 Lone Star

The Lone Star will initially be offered with the 5.7-liter HEMI® V-8. A powerful and fuel-efficient HEMI with the eTorque mild hybrid system is also available. A 3.6-liter V-6 Pentastar with eTorque will join the powertrain offerings later in the year.

The 2019 Ram 1500 Lone Star is available with a choice of 4×2 and 4×4 powertrains, Crew and Quad Cab configurations and 5 ft.-7 in. (Crew only) and 6 ft.-4 in. bed lengths.

The all-new 2019 Ram 1500 Lone Star edition will go on sale in the first quarter of 2018.

Pricing will be available closer to launch.  Contact your local Ram Truck dealer for more information on price and availability.

2019 Ram 1500 Lone Star
Ram Lone Star

In 2002, Ram Truck was the first manufacturer to recognize the strength of the pickup truck market in Texas and to offer an exclusive edition for the state. The Ram Lone Star edition was the first truck designed by Texans and built specifically for Texans.

According to Ram, the Ram Lone Star edition has been by far the brand’s best-selling model in Texas, accounting for more than 50 percent of the half-ton mix there. Since the Lone Star’s debut, Ram has sold more than 250,000 of the Texas-only models.

2019 Ram 1500 Lone Star
Ram Laramie Longhorn

The Ram folks don’t mess around when it comes to Texas and trucks. Last month, they introduced the Houston Auto Show their latest edition of the premium 2019 Ram 1500 Laramie Longhorn crew cab pickup.

We profiled this truck for you in our January 26 article that you can read here: http://ticket-1994427.inwheeltime.com/looking-three-peat-luxury-truck-texas-ram-debuts-new-laramie-longhorn/

2019 Ram 1500 Lone Star
The All-new 2019 Ram 1500

Ram says, the all-new 2019 Ram 1500 becomes the benchmark for durability, technology, efficiency and convenience with features never before offered in a pickup.

Overall weight for the Ram 1500 has been reduced by 225 pounds. As the truck’s backbone, the frame uses advanced materials and engineering to eliminate 100 pounds while increasing stiffness and durability for 12,750 pounds of towing capability and 2,300 pounds of payload.

An all-new eTorque (mild hybrid) system delivers improved fuel efficiency in both V-6 and V-8 configurations.

The new Uconnect 4C with a massive 12-inch touchscreen leads the pickup world with technology featuring split-screen capability, 360-degree camera views and exclusive content from SiriusXM with 360L.

Active safety and security systems join the technology onslaught with adaptive cruise control, forward collision warning, Blind-spot Monitoring and ready alert braking.

Learn more about the new “Built to Serve” 2019 Ram 1500 line of trucks here:  https://www.ramtrucks.com/2019/ram-1500.html

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