Volvo SUV lineup:  XC90, XC60 and XC40

Volvo has announced that every new Volvo car now comes with an overall limited top speed of 112 mph.  

This limitation delivers on a  promise made last year to introduce such a limitation to help close the remaining gap to zero serious injuries and fatalities in traffic.   That Volvo promise was part of Volvo Cars’ continuing vision of a future with zero traffic fatalities and serious injuries. 

In addition, every Volvo car will now also come with a Care Key, to enable Volvo drivers to set additional limitations on the car’s top speed, for example before lending their car to other family members or to younger and inexperienced drivers.

NOTE: Several manufacturers today, have varying speed limiters built in to certain models.  Volvo becomes the first to apply a single standard speed limit across all vehicles in the line.

Volvo World Leader on Safety

The 112 mph speed limitation plus the Care Key deliver a strong message about the dangers of speeding, underlining Volvo Cars position as a worldwide leader in safety. Both features illustrate how car makers can take active responsibility for striving to achieve zero traffic fatalities by supporting better driver behavior.

 “We believe that a car maker has a responsibility to help improve traffic safety,” said Malin Ekholm, head of the Volvo Cars Safety Centre. “Our speed limiting technology, and the dialogue that it initiated, fits that thinking. The speed cap and Care Key help people reflect and realize that speeding is dangerous, while also providing extra peace of mind and supporting better driver behavior.”

Volvo S60 Sedan

Controversy

The top speed limit program, according to Volvo, has proven to be controversial since it was announced, with some observers questioning the rights of car makers to impose such limitations through available technology. 

Volvo points out that this is why speed limits are in place in most western countries.  Yet millions of people still get speeding tickets every year with speeding a common factor in traffic fatalities.

The problem with speeding, says Volvo, is that above certain speeds, in-car safety technology and smart infrastructure design are no longer enough to avoid severe injuries and fatalities in the event of an accident. 

Research shows that on average, people have poor understanding of the dangers around speeding. As a result, many people often drive too fast and have poor speed adaption in relation to the traffic situation. 

Volvo Cars considers it an obligation to continue their tradition of being a pioneer in the discussion around the rights and obligations of car makers to take action that can ultimately save lives, even if this means losing potential customers. 

More to Come

Intoxication and distraction are two other primary areas of concern for traffic safety.  They are yet to be fully addressed in order to complete Volvo Cars’ vision of a future with zero traffic fatalities and serious injuries.   

Volvo says consumers should expect more features to be introduced in future cars to further address those areas.

Volvo in the U.S.

Learn more about all of the Volvo vehicles available here:  https://www.volvocars.com/us

Source: Volvo Press Release