Last month, we were told that the all-new 2019 Ram 1500 full-size pickup truck is all about ‘no compromise’ when Ram Truck revealed it at the Detroit Auto Show. Chock full of new groundbreaking styling inside and out, formidable strength with unrelenting capability, more technology, convenience and comfort with best-in-class performance and efficiency, Ram told us the new 2019 Ram 1500 will take you places you never thought possible.
Today, at the Chicago Auto Show, Ram Truck and Mopar brands reinforced that commitment as they revealed an outdoor-sport-themed Flame Red 2019 Ram 1500 modified with a selection from the more than 200 Mopar parts and accessories that will be available for the all-new truck.
The customized Ram 1500 highlights just a few from the large menu of Mopar products, created through thousands of hours of testing and validation for the all-new Ram 1500. As Ram and Mopar have collaborated in the past, the fit, finish and function of these Mopar parts and accessories have been developed in close concert with Ram Truck engineers and designers in order to harmonize with the 2019 Ram 1500.
“At the Chicago Auto Show, Mopar is showcasing the art of the possible when it comes to accessorizing the all-new Ram 1500,” said Pietro Gorlier, Head of Parts and Service (Mopar), FCA. “With more than 200 parts and accessories, available at launch, Mopar delivers the largest array of factory-backed, authentic products to personalize the new Ram 1500 and make it truly one of a kind.”
On display at the Chicago Auto Show is a 2019 Ram 1500 Big Horn Sport 4×4 equipped for the outdoors with a 2-inch Mopar lift kit that delivers aggressive looking additional off-road clearance. Able to accommodate oversize, large tread 35-inch tires, the Mopar 18-inch, six-lug off-road beadlock-capable wheels with matching trim rings will keep the tires pegged to the rims when aired down for increased off-road grip and traction.
Black Mopar off-road wheel flares accentuate the 35-inch tires and provide additional defense against trail hazards. Durable, body-length Mopar off-road cast aluminum running boards add both visual appeal and functionality, with a skid-resistant stepping surface that offers better grip in muddy or wet conditions.
Mounted in the 5-ft. x 7-in. bed is a unique Mopar lifestyle Ram Rack (available later this year) first shown as a prototype part on the Ram Macho Power Wagon concept vehicle at the 2016 SEMA Show. Large gear can be secured to the truck, demonstrating the capacity of the Ram Rack to store and transport a variety of lifestyle equipment.
The rear Ram Rack is adjustable, with the ability to slide all the way up to the front Ram Rack. The Ram Rack system mounts to the available production bed utility rails. A Mopar bed step, featuring an articulating arm, lowers down for easy access.
A new Mopar “Ram Airflow” cold-air intake system feeds a steady flow of fresh air to the 395-horsepower, 410 lb.-ft. of torque, 5.7-liter HEMI V-8 engine. The intake, also available later this year, is compatible with all hood applications for the all-new Ram and works in concert with the Mopar performance AL409 stainless steel cat-back exhaust that emits a deep exhaust note through the Mopar 5-inch dual exhaust tips fitting snug to the bumper.
Other exterior touches include matching black Mopar hood graphic stripes, blacked-out Ram emblems and badging, front tow hooks and a Mopar logo hitch plug.
On the inside, premium black Katzkin leather seats in the front and back are embroidered with Rebel red Ram’s head logos on the seatbacks. The same Rebel red stitching also accents the seats, door trim and center console.
Finishing the customization are Mopar all-weather floor mats are embellished with the Ram’s head logo and Mopar brushed aluminum door sill guards carry the R-A-M text logo.
Mopar Custom Shop
All-new Ram 1500 owners can add select Mopar accessories even before taking the keys via the Mopar Custom Shop.
Mopar products installed at the Mopar Custom Shop prior to vehicle delivery are covered by the original warranty and included in the Monroney label, giving the consumer the added advantage of having their customization included in the financing package.
For more information on Mopar parts and accessories for the all-new 2019 Ram 1500, visit www.mopar.com. For more information on the 2019 Ram 1500, visit https://www.ramtrucks.com/2019/ram-1500.html.
See the new 2019 Ram 1500 and Mopar customized Big Horn 4×4 at the Chicago Auto Show www.chicagoautshow.com at McCormick Place.