Ram salutes their long relationship with Texas this week with the unveiling of new-for-2018 updates to two of their most popular models. Under the watchful gaze of Big Tex, attendees of the Texas Auto Show at the 2017 State Fair of Texas will be able to preview the new Ram Laramie Longhorn Southfork and Ram Heavy Duty Lone Star Silver models that will offer truck buyers an even wider selection of exterior appointments and content.
More Texans drive pickup trucks than drivers in any other state. Nearly 20 percent of motor vehicle truck registrations in the U.S. are in Texas. In fact, Ram sells nearly two-and-a-half times as many pickup trucks in Texas as it does in the next highest volume state making special editions for Texans a natural.
Laramie Longhorn Southfork Edition
The reigning Texas Auto Writers Association Luxury Pickup of Texas is takes its signature Southwestern styling to yet another level with the new Ram Laramie Longhorn Southfork edition. The newest member of Ram’s opulent offerings builds upon the well-appointed Longhorn trim with even more luxury, technology and refinement.
Inside, Southfork adds new, Canyon Brown and Light Frost Beige Natura Plus 100 percent full-grain leather seats. Customers will enjoy the feel of leather wrapped around the A- and B-pillar grab handles and the real Walnut-trimmed steering wheel. Overhead, a Light Greystone suede headliner with visors of the same material compliments the cabin ambience while a “Longhorn” glove box badge and matching floormats with metal badging complete the look.
Galvanized-appearance trim pieces can be found throughout the cabin along with unique walnut-colored real ash wood accents and Ruby Red stitching. The center stack features Ram’s newest technology with Uconnect 4C 8.4-inch touch screen which includes navigation, 4G WiFi capability, Apple Car Play and Google Android Auto.
On the outside, the Laramie Longhorn Southfork features a stretched “Longhorn” badge across the tailgate in bright chrome.
The Southfork edition is available in all current Laramie Longhorn colors including a two-tone option with lower paint featuring Ram’s recently added RV Match Walnut Brown hue.
Heavy Duty Lone Star Silver Edition
Joining the already popular Ram 1500 Lone Star Silver edition, Ram’s new Heavy Duty Lone Star Silver edition receives premium upgrades, including a new luxury grille with chrome surround and chrome Wave Mesh inserts. Other exterior highlights include new bright belt moldings, chrome exterior side-view mirrors, chrome wheel-to-wheel side steps, polished 20-inch wheels and front tow hooks. A unique grille-mounted, aluminum Lone Star badge identifies the Silver edition as something special.
The 2018 Ram Heavy Duty Lone Star Silver edition interior is offered with sporty cloth and vinyl high-back bucket seats in Canyon Brown and Light Frost Beige or Black and Diesel Gray.
A long list of options and upgrades are available on these and other Ram trucks, including the lighted and lockable RamBox cargo management system with adjustable tie-down cleats and dual-purpose bed extender/divider.
Production of the 2018 Ram 1500 Laramie Longhorn Southfork and Ram 2500/3500 Heavy Duty Lone Star Silver models begins third quarter 2017 at the Warren (Mich.) Truck Assembly Plant and Saltillo (Coahuila, Mexico) Truck Assembly Plant.
The Laramie Longhorn Southfork Edition is available on Ram 1500/2500/3500 4×2 and 4×4 Crew Cab, Mega Cab, long or short box. Ram 1500 Laramie Longhorn Southfork edition manufacturer’s suggested retail price (MSRP) starts at $51,220 plus $1,395 destination. MSRP for Ram 2500 Heavy Duty models is $55,620 plus $1,395.
The Ram Heavy Duty Lone Star Silver Edition is available on Ram 2500/3500 4×2 and 4×4 Crew Cab with a choice of 5.7-liter HEMI V-8, 6.4-liter HEMI V-8 or renowned 6.7-liter Cummins I-6 featuring the highest available torque at 930 lb.-ft. Pricing is $46,130 with a starting manufacturer’s suggested retail price (MSRP) of $44,735, plus a $1,395 destination charge.
Ram Lone Star – since 2002
In 2002, Ram Truck was the first manufacturer to recognize the strength of the pickup truck market in Texas and to offer an exclusive edition for the state. The Ram Lone Star edition was the first pickup truck designed by Texans and built specifically for Texans.
The Ram Lone Star edition is by far the brand’s best-selling model in Texas, accounting for over 50 percent of the half-ton mix there. Since the Lone Star’s debut, Ram has sold more than 230,000 of the Texas-only models.
Ram Laramie Longhorn – since 2010
Ram (https://www.ramtrucks.com/ ) introduced the Ram Laramie Longhorn edition to State Fair of Texas audiences in September 2010. It was the most luxurious truck ever produced by the company. The Laramie Longhorn is layered with southwestern design iconography. Inside and out, Laramie Longhorn is loaded with remarkable features and design cues from traditionally handcrafted, time-tested wares, such as the antique pocket watch, a fine pair of hand-tooled leather cowboy boots or a horseman’s saddle. The Ram Laramie Longhorn’s metal work and leather work are second to none.
Ram Longhorn models are distinguished by unique badging, wheels and grilles, as well as premium headlamps and tail lamps. Inside, Longhorn is trimmed in real Walnut Burl inserts stained in Canyon Brown or Cattle Tan. Longhorn’s premium seating features Cattle Tan leather with Black welting/stitching or Canyon Brown with or without premium leather filigrees. Front seats are heated and cooled, while rears are heated. Longhorn models also feature model-specific Uconnect Access and Multiview cluster screens, which complement the overall design theme.
Texas Auto Show at State Fair of Texas
The Texas Auto Show ( http://texasautoshow.bigtex.com/ ) is an integral part of the legendary State Fair of Texas ( https://bigtex.com/ ) running from September 29 through October 22 at Fair Park in Dallas. Auto Show exhibits are located in the Centennial and Automobile Buildings along the Esplanade with the Truck Zone located outdoors just South of the Automobile Building.