Ram Truck Round-up Sets Record!
New GUINNESS WORLD RECORDS™ Title for Largest Parade of Pickup Trucks
- With 451 Ram truck owners from seven U.S. states and Canada to help set a new world record on Saturday, April 18, 2015,
- the Ram Truck ‘Round-up’ was held in conjunction with 50th Academy of Country Music Awards weekend in Arlington, Texas, April 17-19. The ACM Awards that were broadcast for the first time ever LIVE from AT&T Stadium in Arlington this Sunday, April 19 on CBS.
Ram Trucks in Texas Facts
More Texans drive pickup trucks than any other state (20 percent of motor vehicle registrations versus 12 percent national average) and Ram is the fastest growing truck brand in Texas. Ram’s current market share of 20 percent has risen 2.52 points (15 percent) in the past five years and the brand sells two-and-a-half times as many pickup trucks in Texas as it does in the next highest volume state.
ACM Party for a Cause Festival
Ram Truck Round-up participants received tickets for Saturday’s ACM Party for a Cause Festival. The two-day outdoor music event, taking place Friday, April 17, and Saturday, April 18, at Globe Life Park in Arlington, which included multiple stages for ongoing live country music performances, interactive experiences, a family-friendly country marketplace with vendors from around the country and much more. Country music icons, including many 2015 ACM Award nominees, were set to perform. The festival was also taped for a two-hour special “ACM Presents: Superstar Duets!,” which will air on Friday, May 15, on CBS. Additional information on the event is available at ACMcountry.com.