Ram is the “Official Truck” of the Academy of Country Music Awards this year, and is inviting its owners to bring their trucks to help the brand break a Guinness World Records™ title for the largest parade of pickup trucks. Being broadcast for the first time from AT&T Stadium in Arlington, Texas, on Sunday April 19, 2015, the parade is being held to honor the 50th anniversary of the ACM Awards.
There are five-hundred truck slots available for the “Ram Truck Round-up” parade that will take place Saturday, April 18, at AT&T Stadium in Arlington. Ram truck owners can now reserve their place in history by registering online at www.ramroundup.com. For participation, each Ram truck will receive up to two tickets for Saturday’s ACM Party for a Cause Festival featuring live performances by an outstanding lineup of country music artists.
A $50 deposit for each ACM Party for a Cause Festival ticket is required to hold a place in the parade, which will be refunded to participants in cash when they check in at the event.
“Everything is always bigger in Texas and Ram, America’s fastest-growing truck brand, is making sure this year’s ACM Awards celebration in Arlington will prove this once again,” said Robert Hegbloom, President and Chief Executive Officer, Ram Truck Brand, FCA – North America. “The ‘Ram Truck Round-up’ is a once-in-a-lifetime opportunity for our loyal truck owners to be a part of a special record-breaking rally and pickup parade in the largest truck market in the country.”
Ram Truck Round-up Specifics
The Ram Truck Round-up is open to Ram truck owners exclusively. Registered participants must arrive at AT&T Stadium between 7:30-10 a.m. Central time as gates will be closed after 10 a.m. All attendees, including drivers and one guest, must be at least 16 years old and the drivers must have a valid driver’s license or photo ID that matches the advance registration information. Additional information is available at www.ramroundup.com.
Entertainment at the Ram Truck Round-up will include a special car-crushing appearance by the Raminator monster truck and a chance to meet nine-time Monster Truck Racing Association Driver of the Year Mark Hall. Participants also will receive VIP access to special offers from Ram partners and the first 100 Ram trucks to arrive will receive additional partner giveaways. Expected Ram partners include Bosch Power Tools, Mossy Oak, Tucker Hibbert, Ram Rodeo and Drury Outdoor.
ACM Party for a Cause
Ram Truck Round-up participants receive tickets for Saturday’s ACM Party for a Cause Festival. The two-day outdoor music event, taking place Friday, April 17, and Saturday, April 18, at Globe Life Park in Arlington, will include multiple stages for ongoing live country music performances, interactive experiences, a family-friendly country marketplace with vendors from around the country and much more. Country music icons, including many 2015 ACM Award nominees, are set to perform. The festival also will be taped for a two-hour special “ACM Presents: Superstar Duets!,” which will air on Friday, May 15, on CBS. Additional information on the event is available at ACMcountry.com.
This is the sixth consecutive year that the Ram Truck brand has partnered with and been the “Official Truck” of the ACM Awards. Ram Trucks’ involvement has evolved over the years. This year, Ram is the sponsor of the Ram Lone Star Stage at the ACM Party for a Cause Festival and is running a national radio promotion where winners receive trips to Dallas for the ultimate ACM weekend experience. In addition, Ram promotes the ACM Awards and ACM Party for a Cause Festival through social media, as well as television and digital advertising.