Ram Trucks Texas Ranger Edition
Ram Texas Ranger concept follows 2014 Texas State Fair partnership announcement
Last year at the 2014 Texas State Fair Auto Show, Ram Trucks had an impressive display of trucks on hand, and an even more impressive display for a special announcement. With several of the famed Texas Rangers on hand, Bob Hegbloom, President of Ram Trucks announced a partnership with the Texas Ranger Hall of Fame and presented a check for $100,000! The Texas Rangers museum located in Waco has been a memorial to the famed lawmakers so long that it is out growing the current residence on the banks of the Brazo River, near the University of Baylor grounds.
At the Dallas Auto Show media day, Bob Hegbloom unveiled what could be considered the next step in that sponsorship with a one-of-a-kind Texas Ranger concept truck with special interior designs and unique Texas Ranger badging on the exterior.
“The Ram team developed this commemorative concept truck in order to further highlight our relationship with the Texas Rangers and the Texas Ranger Hall of Fame and Museum,” said Bob Hegbloom, President and CEO – Ram Truck, FCA US LLC. “Although Rangers are well-known horsemen, today Texans drive more pickups than drivers in any other state in the country.”
>Ram 1500 Texas Ranger Concept Interior
Of course, the Ram Texas Ranger concept’s interior is loaded with Ranger design cues as well.Starting with the etched Canyon Brown and Tan leather and tooled-metal details that distinguish Ram’s luxurious Laramie Longhorn edition, Ram’s designers have loaded the concept truck with unique Texas Ranger edition accents.Among the most notable are four real Mexican five-peso silver coins inlaid within the wooden portions of the door bolsters. Front doors have the obverse or “heads” side and rear doors contain the reverse or “tails” side of the coin.A host of other custom features include:
- A milled-aluminum Texas Ranger instrument panel badge, noting the founding year of the Texas Rangers, 1823
- New center stack, center console, door spears and seat trim bezels with simulated galvanized metal decorative finish
- New Canyon Brown-stained open-pore walnut wood trim pieces throughout the cabin, including the all-new console tambour door
- Texas Ranger console lid badge, which is drawn into the premium Natura Plus leather
- Underneath the console lid is a vault with a combination lock to hold items of value
- Texas Ranger sewn-on and etched leather seat badges
- Texas Ranger badging on the gauge cluster splash screen
- Texas Ranger edition graphic themes in the 8.4-inch UConnect center console stack
- Leather-wrapped front and rear grab handles
- New door trim panels with tan accent stitching
- New steering wheel with milled-aluminum, distressed-finish Ram badge and tan accent “X” stitching
- Premium speckled accent color floor mats with accent color surging
Although the Ram Texas Ranger edition was designed as a one-of-a-kind concept that will tour Texas and help build awareness for the Texas Rangers Hall of Fame and Museum, officials have not ruled out a possible production run. No timing or pricing for a possible future Texas Ranger edition was announced.
More Texans drive pickup trucks than drivers in any other state; 20 percent of motor vehicle registrations versus 12 percent national average. In fact, Ram sells nearly two-and-a-half times as many pickup trucks in Texas as it does in the next-highest volume state. In 2002, Ram Truck was the first manufacturer to recognize the strength of the pickup truck market in Texas and to offer an exclusive edition for the state. The Ram Lone Star edition was the first pickup truck designed by Texans and built specifically for Texans. The Ram Lone Star edition is by far the brand’s best-selling model in Texas, accounting for nearly 40 percent of the half-ton mix. Since the Lone Star’s debut, Ram has sold more than 230,000 of the Texas-only models.
Ram introduced the Ram Laramie Longhorn edition to State Fair of Texas audiences in September 2010. It was the most luxurious truck ever produced by the company. The Laramie Longhorn is layered with southwestern design iconography. Inside and out, Laramie Longhorn is loaded with remarkable features and design cues from traditionally handcrafted, time-tested wares, such as the antique pocket watch, a fine pair of hand-tooled leather cowboy boots, a collector’s-grade shotgun or a horseman’s saddle. The Ram Laramie Longhorn’s metal work and leather work are second to none.
Ram is the fastest-growing truck brand in Texas. Its share is up 2.52 points over the last five years, in no small part owing to its ability to deliver the hard-working trucks that Texans demand.
Ram / Texas Rangers Partnership
At the 2014 State Fair of Texas, Ram Truck announced a new partnership with the Texas Rangers, aiding the preservation of the history of the renowned law-enforcement organization.
Ram Truck Brand President and CEO Bob Hegbloom marked the event by presenting the Texas Ranger Hall of Fame and Museum with a check for $100,000. In partnership with the FCA Foundation, Ram’s support is helping to perpetuate and promote the heritage of the Texas Rangers via the Texas Ranger Hall of Fame and Museum in Waco.
The Texas Ranger Hall of Fame and Museum is the official historical center of the Rangers and is preparing for the Texas Ranger Bicentennial in 2023.
The Texas Rangers, America’s oldest state law enforcement agency, are gearing up for their landmark 200th anniversary. Today’s elite Rangers trace their founding to 1823. The first Rangers were minutemen and scouts protecting farms, ranches and settlements on a hostile frontier. Remarkably, Rangers have upheld the law over the span of three centuries; they are the only American lawmen to have served under five flags: Mexico, the Republic of Texas, the United States, Confederate Texas and the U.S. again. The Texas Ranger is one of the most cherished symbols of the Lone Star State, a positive and enduring icon of Texas and America. Many families take immense pride in having a relative who was, or is, a Texas Ranger. Past and present ranks include Texans of Hispanic, Anglo-European, African, American Indian and Asian ancestry.
The Texas Ranger Division is a major division within the Texas Department of Public Safety, with lead criminal investigative responsibility for the following: major incident crime investigations, unsolved crime/serial crime investigations, public corruption investigations, officer involved shooting investigations and border security operations.
About the Texas Ranger Hall of Fame and Museum
The museum was established as the official historical center of the Texas Rangers in 1964. Since its founding, the Texas Ranger Hall of Fame has grown to include a museum, Texas Ranger company headquarters, State Hall of Fame, library and archives, an educational center serving nonprofits and a banquet facility.
Today, the site has more galleries and the land holds buildings for a variety of services: more galleries, more research, more education and community involvement among them. An educational center not only hosts student groups (students in fourth and seventh grades in the state study Texas history), but is a place to help community organizations with training or conferences. Efforts are underway to renovate and expand the exhibits and educational facilities of the Texas Ranger Hall of Fame in Waco. The goal is to leave a Bicentennial legacy by supporting efforts of the museum to further preserve the Texas Ranger heritage for future generations.
In preparation for the 200th anniversary of the Texas Rangers, the Texas Public Safety Commission has appointed the Texas Ranger Hall of Fame and Museum as their representative and steward for the Texas Ranger Bicentennial™.
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