The 2026 Houston Auto Show runs January 28 – February 1, 2026, at the NRG Center in Houston, Texas, featuring a mix of automotive excitement and interactive experiences for enthusiasts of all ages.
This year the event returns as the AutoBoative Show, combining the traditional auto display with the Houston Boat Show to showcase vehicles and boats under one roof. Highlights include ride-and-drive opportunities on the show floor where attendees can test new models, plus off-road experiences from Polaris and Camp Jeep that let visitors see vehicles in action.
New attractions like Modern Luxury Lane spotlight premium brands, while family-friendly features — such as remote-control car races and classic car exhibits — broaden the appeal. The show also introduces “Give Back to Houston Day”, a community-focused day supporting local nonprofits.
In Wheel Time will be LIVE at the Houston Auto Show on Saturday, January 31, 2026, 9a – 12nCT!
